Kindle is Welcomed by a U.K. Bookseller
Amazon.com has made a deal with British book retailer Waterstone's allowing them to sell Kindle devices. Since the deal with Waterstone's, Barnes & Noble's Nook is beaten by Amazon's Kindle. Amazon has scheduled to have their Kindles in all 294 Waterstone's shops by September. The Kindles in Britain's largest bookstore chain shows the need for physical book companies to get a piece of the digital business. Amazon sees this deal as a great opportunity to get their device out there in Britain. Waterstone's wants some of the lucrative sales, a connection to the Kindle users in Britain. They also want to craft a "digital environment."